Google Analytics is a very useful and reliable tool. It’s an exceptional free service that makes information on website metrics accessible to everyone. However, two significant downsides to using Google Analytics exclusively for interpretation must be considered: 1) There’s a difference between collecting data and interpreting it; and 2) relying on Google can lead to misinterpretation of data (e.g., attribution). Starting with the basics: Google has incredible tracking and analytics software that is without a doubt, a useful and free tool to utilize. Google Analytics is the tool we recommend using for tracking data. Although this is an excellent tool, there are downsides to relying on Google for the interpretation of your data.
So what makes Odyssey an effective attribution solution? Google Analytics is a necessary but problematic tool. It is packed with insights, but it is not an impartial third party. Google has many other interests besides your company, so be cautious. For example, Google may show you information that specifically benefits them, like the reports in their other service Odyssey. Even though Google Analytics is a major player in the analytics scene, it isn’t an independent company. It has a vested interest in the success of Google Adwords and all of its other products and initiatives. This can lead to Google Analytics excluding certain data that could help grow your business. The best way to be sure that you are getting the most accurate information possible is to use competing analytics companies. The issue with Attribution Salesforce is that there is no default solution, but luckily Odyssey made a recent connection with Datorama which makes it extremely easy to connect.
Google’s attribution model is not transparent. They won’t tell you how they got the insights that you see. Odyssey, on the other hand, is 100% transparent, as it lets you see the calculations that go into their models. Google Analytics is undoubtedly the most popular analytics platform on the market, but it comes with its own disadvantages. Google isn’t an impartial player, so you should always be aware of why Google Analytics is showing you the insights that it is. Plus, there are plenty of other services that offer different insights, which Google doesn’t offer. Ultimately, Google wants to spend